The Architecture of Trust and Experience
Welcome to The Architecture of Trust and Experience, the latest iteration of our annual VIP event designed for decision-makers. We’ll move beyond the "how-to" and into the "so-what" of your customer data architecture.
From Blueprints to Masterplan
In our 2026 Blueprint Sessions, we’ve mapped the technical foundations of modern analytics, activation, and AI. During the VIP event we will show how the separate blueprints come together into a single, cohesive vision.
In an era where AI is evolving rapidly and data privacy is non-negotiable, the ultimate competitive advantage isn't just your tech stack, it’s Trust.
Customers in 2026 expect "hyper-personalisation” and “smart AI” but are increasingly wary of "hyper-tracking.
The Blueprints provide the tools to track.
The Architecture of Trust provides the strategy. When a customer trusts your brand architecture, they are more likely to share the high-quality, first-party data you need to make your "Activation Blueprint" actually work.
Why should you attend this event?
This is not a technical seminar. It is a strategic summit for those responsible for the future of their organisation’s customers.
Real-Life AI cases: Discover how a unified architecture turns AI from a "chat experiment" into a real-time revenue driver.
The Customer Journey: Learn to architect a data flow where the customer never feels the "handoff" between silos.
Governance as an Enabler: Move from reactive compliance to proactive "Governance Engineering" that fuels innovation rather than blocking it.
Peer Orchestration: Connect with a curated group of 30+ Digital, Data, and Marketing leaders to discuss your 2026 roadmap.
Speakers and schedule
A detailed agenda, including speaker biographies, will be announced as the event approaches.
Secure your seat
Ready to build a smarter foundation?
Practical information & registration
Free, but if you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
see no-show policy below
By GPS
We recommend setting your coordinates to the corner of Hertshage and Zegepraalstraat. You can leave your car in the parking area across the street or in one of the surrounding streets.
By train
Our offices are only a 5 min. walk from the train station in Aalst. Plan your journey using the Belgian Rail Route planner.
No-show policy: commitment to participation & charity
Participation in the roundtable is free, but since this is an interactive session with limited seats, we expect every registered participant to attend.
To ensure commitment, we ask each participant to agree to the following upon registration:
If you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
This approach helps us bring together a dedicated and engaged group of participants while supporting a meaningful cause.
How does it work?
By registering, you confirm your agreement to this condition. If you do not attend without timely cancellation, you will receive a reminder with the donation details for UNICEF Belgium.
