Data Roundtable - The Blueprint for Customer Experience & Activation
The gap between "Personalisation" and Reality
Every marketing team wants to deliver a Netflix-like experience: seamless, predictive, and relevant. But for most, the reality is fragmented.
The problem isn't usually a lack of data; it's a lack of flow. In this session, we will break down the walls between "Data Storage" and "Customer Experience." We will explore how to build an architecture where data doesn't just sit in a warehouse but actively fuels every touchpoint in the customer journey.
This roundtable is part of The Blueprint Sessions, a series of peer discussions on designing a future-proof customer data architecture.
Personalisation and activation only work if your data architecture supports them.
Many organisations struggle to move from data collection to meaningful customer interactions. The vision is there, but the execution fails due to disconnected systems, slow activation loops, or unclear ownership between marketing and data teams.
This session focuses on the critical bridge between data and experience: how to architect your data in a way that enables real-time, relevant, and consistent customer experiences across all channels.
What's on the table?
We will move beyond high-level strategy and look at the structural realities of delivering great CX.
From customer data to activation: Identifying exactly where architectures break down in the journey from the warehouse to the customer.
Structuring data for orchestration: How to organize your data models to support seamless personalisation and journey orchestration.
Real-time vs. Batch: Understanding the trade-offs. When do you truly need real-time data, and when is batch processing sufficient (and more cost-effective)?
Aligning teams: bridging the operational gap between Marketing, Digital, and IT to clarify ownership of the customer experience.
Measuring Impact: How to quantify the value of activation on actual Customer Experience (CX) metrics.
Who is this for?
This session is curated for decision-makers who bridge the gap between technical data and business value:
CX & Marketing Managers frustrated by technical limitations in their campaigns.
Data Architects building the pipelines for marketing activation.
Digital Product Owners looking to unify the customer experience across platforms.
- 09:00
Welcome Breakfast & Networking
- 09:30
Roundtable Discussion & The Architecture of Activation
- 11:30
Q&A and Wrap-up
- 12:00
Networking Lunch
Secure your seat
Ready to build a smarter foundation?
Practical information & registration
Free, but if you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
see no-show policy below
By GPS
We recommend setting your coordinates to the corner of Hertshage and Zegepraalstraat. You can leave your car in the parking area across the street or in one of the surrounding streets.
By train
Our offices are only a 5 min. walk from the train station in Aalst. Plan your journey using the Belgian Rail Route planner.
No-show policy: commitment to participation & charity
Participation in the roundtable is free, but since this is an interactive session with limited seats, we expect every registered participant to attend.
To ensure commitment, we ask each participant to agree to the following upon registration:
If you cancel less than 24 hours in advance or do not show up without prior notice, we ask you to make a €100 donation to UNICEF Belgium.
This approach helps us bring together a dedicated and engaged group of participants while supporting a meaningful cause.
How does it work?
By registering, you confirm your agreement to this condition. If you do not attend without timely cancellation, you will receive a reminder with the donation details for UNICEF Belgium.
