Dechra Pharmaceuticals
Guiding Veterinary Pharmaceuticals with Data-Driven Insights
Dechra Pharmaceuticals, a leading player in the veterinary pharmaceuticals market, has established itself as a global leader in veterinary pharmaceuticals and related products. With a rich history and a commitment to the sustainable improvement of local animal health and welfare, Dechra Pharmaceuticals specialises in developing, manufacturing, and distributing high-quality products for veterinarians worldwide.
2
CDP use cases live
16
Stakeholders
involved across EU and US teams1
New Digital Analytics Framework
The Challenge
Dechra Pharmaceuticals aims to foster strong relationships with animal healthcare professionals (AHCPs) by offering meaningful connections and opportunities for professional development.
The Dechra Academy, an initiative by the company, provides valuable information and training to AHCPs, aiding them in better diagnosing, monitoring, and treating conditions with the appropriate use of Dechra products. Dechra Pharmaceuticals also publishes content about their products on its two dozen local websites.
To fully realise this vision, Dechra Pharmaceuticals recognises the need to leverage customer data to offer personalised learning experiences to its users.
Why a Customer Data Platform was crucial in Dechra's new data strategy
Transform your customer insights with CDP as a Service! Check out our video featuring Thomas Molenaar, Head of Digital Marketing at Dechra Pharmaceuticals, highlighting the key benefits of a Customer Data Platform.
We've embedded content from Vimeo here. As Vimeo may collect personal data and track your viewing behaviour, we'll only load the video after consent to their use of cookies and similar technologies.
Discover how Dechra Pharmaceuticals, a global leader in veterinary pharmaceuticals, transformed its digital marketing through a data-driven strategy anchored by the North Star Metric. Learn how effective data governance and customer data architecture became the foundation for their success.